Conclusion

This module offers the possibility to reflect on social media, on their uses and users.
Our life is social, we cannot live without our smartphone.  Social media are parts of our every day life: we tag, we put like, we pin, we share, we skype, we text, we share. Our life is not any more private, it's social. However, we must ask ourself if we are living a real life, or just a social one.

However, we must ask ourself if we are living a real life, or just a social one.

Social Brands

Brands, in order to have visibility on the Web, create social pages, that allow the consumers to be connected directly with the brand, to be an active part of its aim, through contest, photo sharing, etc.

Social brands aren’t just brands with a social media presence; they’re brands that put social thinking at the heart of all their marketing.

The 7 most important qualities of social brands: 

1. Trustworthy

2. Personal

3. Unique

4. Caring

5. Responsive

6.Authoritative

7.Valuable

Source: 

http://wearesocial.net/blog/2014/05/social-brands-future-marketing-2/

http://www.forbes.com/sites/jaysondemers/2015/01/08/the-7-most-important-qualities-of-social-brands/

Some articles: 

http://www.ilsole24ore.com/art/impresa-e-territori/2015-04-18/quanto-e-social-made-italy-ecco-brand-design-piu-attivi-facebook-e-twitter-204616.shtml?uuid=ABCRguRD&fromSearch

http://www.mm-one.com/ita/dicono-di-noi/luxury-shoes-i-marchi-piu-digital-al-mondo.html

TripAdvisor

TripAdvisor is a social platform, through which users can share their comments on travel experiences, restaurants and hotels. 

It's a user generated content and it helps people to book an hotel and it directs consumers to a proper choice through personal review. 

Some articles on how TripAdvisor can influence the decision of travel consumers:

http://www.bookingblog.com/reputazione-tutto-quello-che-vorreste-sapere-sui-viaggiatori-e-tripadvisor/

http://www.tripadvisor.com/PressCenter-i6611-c1-Press_Releases.html

Mashup

SHARETING

Shareting is an expression that is  used to define the parents who are sharing their children pictures on social networks. A survey of the C.S. Children's Hospital Michigan University tries to analise pro and con.
These are the highlights:

• Over half of mothers and one-third of fathers discuss parenting on social media.
• Parents say social media is most useful for making them feel they are not alone (72%).
• Three-quarters of parents point to “oversharenting” by another parent.

(Source: http://mottnpch.org/reports-surveys/parents-social-media-likes-and-dislikes-sharenting)


The activity of sharing pictures of their own children it very common among parents, but this attitude, endages the privacy of their children and it creates for them a digital identity before the age they will be able to use consciusly the web.

Fortunately sometimes, social networks delete pictures of  minors from the web, or in some cases shuts down the account of parents.
 (http://www.dailymail.co.uk/news/article-2667310/Why-did-Instagram-delete-innocent-photo-Mothers-fury-account-shut-image-broke-no-nipple-rule.html).
It's a way to prevent children  privacy and status.


Some articles about the use of social networks and the protection of minors:

http://www.lastampa.it/2015/03/22/tecnologia/troppe-foto-e-informazioni-di-bambini-condivise-online-sono-i-genitori-a-esagerare-iIVD8uLK1GQtmdgg9nqV3N/pagina.html

https://www.yahoo.com/parenting/mom-my-son-was-digitally-kidnapped-what-112545291567.html

Best Awards: winning agencies, campaigns and creative – 2015

Best social media campaign

http://youtu.be/Lh-sJd7zdXs

http://saatchi.co.uk/en-gb/

A noteworthy campaign is the " Gillette's Movember Campaign", that  won the 

Best experiential marketing award and the Best Partnership award. 

Source: 

http://www.theguardian.com/best-awards/2015/mar/09/best-awards-winning-agencies-campaigns-and-creative-2015

The Future of Social Media

Some interesting articles about the way social media are used in business:

http://www.theguardian.com/best-awards/the-future-of-social-media

http://www.theguardian.com/small-business-network/2014/oct/24/future-of-social-media-for-small-business